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Hospital Brand Guidelines
Hospital Brand Guidelines
This project involved redesigning Children's Mercy Hospital's accessibility guidelines brand book to improve usability, enhance navigation, and meet modern accessibility standards for a diverse audience.
Client
Children's Mercy Kansas City
Children's Mercy Kansas City
Year
Year
Summer 2024
Summer 2024
Industry
Industry
Branding
Branding
Live Project
View Prototype
View Prototype
View Prototype
Research
Research
Research involved evaluating the existing accessibility guidelines and identifying key usability challenges for a diverse audience, including individuals with visual impairments. User feedback and accessibility standards were analyzed to ensure that the redesign would improve clarity and navigation for all users.
Research involved evaluating the existing accessibility guidelines and identifying key usability challenges for a diverse audience, including individuals with visual impairments. User feedback and accessibility standards were analyzed to ensure that the redesign would improve clarity and navigation for all users.
Research
Research involved evaluating the existing accessibility guidelines and identifying key usability challenges for a diverse audience, including individuals with visual impairments. User feedback and accessibility standards were analyzed to ensure that the redesign would improve clarity and navigation for all users.
Design
Design
The design focused on revamping the brand book's layout with clearer typography, more intuitive navigation, and color charts that meet accessibility standards. The new visual identity for Children's Mercy Hospital was incorporated into the design, ensuring the guidelines aligned with the hospital's updated branding while enhancing readability and user experience.
The design focused on revamping the brand book's layout with clearer typography, more intuitive navigation, and color charts that meet accessibility standards. The new visual identity for Children's Mercy Hospital was incorporated into the design, ensuring the guidelines aligned with the hospital's updated branding while enhancing readability and user experience.
Design
The design focused on revamping the brand book's layout with clearer typography, more intuitive navigation, and color charts that meet accessibility standards. The new visual identity for Children's Mercy Hospital was incorporated into the design, ensuring the guidelines aligned with the hospital's updated branding while enhancing readability and user experience.
Development
Development
The development process involved creating a fully accessible, digital version of the brand book, with optimized features such as screen reader compatibility and color contrast adjustments. The final product was tested to ensure it met accessibility standards and provided an inclusive experience for all users.
The development process involved creating a fully accessible, digital version of the brand book, with optimized features such as screen reader compatibility and color contrast adjustments. The final product was tested to ensure it met accessibility standards and provided an inclusive experience for all users.
Development
The development process involved creating a fully accessible, digital version of the brand book, with optimized features such as screen reader compatibility and color contrast adjustments. The final product was tested to ensure it met accessibility standards and provided an inclusive experience for all users.
Project Collaborators
Project Collaborators
Morgan Botts (Graphic Design & Marketing Intern)
Amy Harding (Senior Graphic Designer)
Katie Bohl (Design Manager)
Sarah Young (Digital Experience Manager)
Morgan Botts (Graphic Design & Marketing Intern)
Amy Harding (Senior Graphic Designer)
Katie Bohl (Design Manager)
Sarah Young (Digital Experience Manager)
Project Collaborators
Morgan Botts (Graphic Design & Marketing Intern)
Amy Harding (Senior Graphic Designer)
Katie Bohl (Design Manager)
Sarah Young (Digital Experience Manager)
More Work
More Work
©2025 Morgan Botts. All Rights Reserved.
©2025 Morgan Botts. All Rights Reserved.
©2025 Morgan Botts. All Rights Reserved.
©2025 Morgan Botts. All Rights Reserved.