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Focus Energy Drink
Focus Energy Drink
Focus is an energy drink brand crafted for high-performance individuals, offering clean, sustained energy with a bold visual identity and the tagline "Where Energy Meets You" to connect with active, goal-driven consumers.
Client
University of Kansas
University of Kansas
Year
Year
Fall 2024
Fall 2024
Industry
Industry
Branding
Branding
Research
Research
Market research identified a gap in the energy drink industry for clean, long-lasting energy without the crash, particularly among high-performance individuals. Consumer feedback and competitor analysis informed the development of a brand identity that speaks to those seeking both energy and focus, with a preference for simplicity and functionality.
Market research identified a gap in the energy drink industry for clean, long-lasting energy without the crash, particularly among high-performance individuals. Consumer feedback and competitor analysis informed the development of a brand identity that speaks to those seeking both energy and focus, with a preference for simplicity and functionality.
Research
Market research identified a gap in the energy drink industry for clean, long-lasting energy without the crash, particularly among high-performance individuals. Consumer feedback and competitor analysis informed the development of a brand identity that speaks to those seeking both energy and focus, with a preference for simplicity and functionality.
Design
Design
The design process focused on creating a modern, bold logo and packaging that visually reflects the brand’s promise of sustained energy. Elements like vibrant colors, sleek packaging, and strong typography were carefully chosen to convey energy and focus, while the tagline "Where Energy Meets You" highlights personalization and connection with the consumer.
The design process focused on creating a modern, bold logo and packaging that visually reflects the brand’s promise of sustained energy. Elements like vibrant colors, sleek packaging, and strong typography were carefully chosen to convey energy and focus, while the tagline "Where Energy Meets You" highlights personalization and connection with the consumer.
Design
The design process focused on creating a modern, bold logo and packaging that visually reflects the brand’s promise of sustained energy. Elements like vibrant colors, sleek packaging, and strong typography were carefully chosen to convey energy and focus, while the tagline "Where Energy Meets You" highlights personalization and connection with the consumer.
Development
Development
The brand’s development involved crafting a cohesive visual identity across all touchpoints, including packaging, digital assets, and promotional materials. This ensured that Focus's design elements not only communicated its core mission but also delivered a consistent and engaging experience for consumers, reinforcing its commitment to clean, lasting energy.
The brand’s development involved crafting a cohesive visual identity across all touchpoints, including packaging, digital assets, and promotional materials. This ensured that Focus's design elements not only communicated its core mission but also delivered a consistent and engaging experience for consumers, reinforcing its commitment to clean, lasting energy.
Development
The brand’s development involved crafting a cohesive visual identity across all touchpoints, including packaging, digital assets, and promotional materials. This ensured that Focus's design elements not only communicated its core mission but also delivered a consistent and engaging experience for consumers, reinforcing its commitment to clean, lasting energy.
More Work
More Work
©2025 Morgan Botts. All Rights Reserved.
©2025 Morgan Botts. All Rights Reserved.
©2025 Morgan Botts. All Rights Reserved.
©2025 Morgan Botts. All Rights Reserved.