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Fall Flu Campaign
Fall Flu Campaign
This flu campaign is designed to educate and engage children and families through vibrant, interactive materials, including social media content, posters, and flyers, to promote vaccination awareness and healthy habits.
Client
Children's Mercy Kansas City
Children's Mercy Kansas City
Year
Year
Summer 2024
Summer 2024
Industry
Industry
Branding
Branding
Research
Research
Research for the flu campaign involved understanding the target audience—children and families—and identifying the most effective methods of conveying vaccination information in an engaging way. Insights from healthcare professionals and communication specialists helped shape the content and tone to ensure it was both educational and accessible.
Research for the flu campaign involved understanding the target audience—children and families—and identifying the most effective methods of conveying vaccination information in an engaging way. Insights from healthcare professionals and communication specialists helped shape the content and tone to ensure it was both educational and accessible.
Research
Research for the flu campaign involved understanding the target audience—children and families—and identifying the most effective methods of conveying vaccination information in an engaging way. Insights from healthcare professionals and communication specialists helped shape the content and tone to ensure it was both educational and accessible.
Design
Design
The design focused on creating vibrant, child-friendly visuals and a cohesive tagline, "Be an Influencer," to encourage engagement. I developed graphics and educational content for various platforms, including social media, posters, and flyers, while incorporating interactive elements to make the materials more engaging for families.
The design focused on creating vibrant, child-friendly visuals and a cohesive tagline, "Be an Influencer," to encourage engagement. I developed graphics and educational content for various platforms, including social media, posters, and flyers, while incorporating interactive elements to make the materials more engaging for families.
Design
The design focused on creating vibrant, child-friendly visuals and a cohesive tagline, "Be an Influencer," to encourage engagement. I developed graphics and educational content for various platforms, including social media, posters, and flyers, while incorporating interactive elements to make the materials more engaging for families.
Development
Development
The development process involved creating both digital and print-ready versions of the campaign materials, ensuring they were optimized for various media formats. This included formatting social media assets and producing print materials that were visually impactful and easy to understand for children and their families.
The development process involved creating both digital and print-ready versions of the campaign materials, ensuring they were optimized for various media formats. This included formatting social media assets and producing print materials that were visually impactful and easy to understand for children and their families.
Development
The development process involved creating both digital and print-ready versions of the campaign materials, ensuring they were optimized for various media formats. This included formatting social media assets and producing print materials that were visually impactful and easy to understand for children and their families.
Project Collaborators
Project Collaborators
Morgan Botts (Graphic Design & Marketing Intern)
Stacy Duane (Senior Graphic Designer)
Katie Bohl (Design Manager)
Christina Medina (Communications Manager)
Sophia Trozzolo (Marketing Intern)
Morgan Botts (Graphic Design & Marketing Intern)
Stacy Duane (Senior Graphic Designer)
Katie Bohl (Design Manager)
Christina Medina (Communications Manager)
Sophia Trozzolo (Marketing Intern)
Project Collaborators
Morgan Botts (Graphic Design & Marketing Intern)
Stacy Duane (Senior Graphic Designer)
Katie Bohl (Design Manager)
Christina Medina (Communications Manager)
Sophia Trozzolo (Marketing Intern)
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©2025 Morgan Botts. All Rights Reserved.
©2025 Morgan Botts. All Rights Reserved.
©2025 Morgan Botts. All Rights Reserved.
©2025 Morgan Botts. All Rights Reserved.