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Ability Tennis Tournament
Ability Tennis Tournament
Ability is a dynamic movement sponsored by Lululemon that empowers young female athletes, blending vibrant branding and a message of confidence to inspire women both on and off the court.
Client
University of Kansas
University of Kansas
Year
Year
Fall 2023
Fall 2023
Industry
Industry
Branding
Branding
Research
Research
Research for the Ability tournament involved understanding the needs and aspirations of young female athletes, as well as how branding could inspire confidence and empowerment. Insights from focus groups and athlete testimonials were used to shape a brand identity that would resonate with the target audience and reflect the values of both Lululemon and the movement.
Research for the Ability tournament involved understanding the needs and aspirations of young female athletes, as well as how branding could inspire confidence and empowerment. Insights from focus groups and athlete testimonials were used to shape a brand identity that would resonate with the target audience and reflect the values of both Lululemon and the movement.
Research
Research for the Ability tournament involved understanding the needs and aspirations of young female athletes, as well as how branding could inspire confidence and empowerment. Insights from focus groups and athlete testimonials were used to shape a brand identity that would resonate with the target audience and reflect the values of both Lululemon and the movement.
Design
Design
The design process focused on creating a bold and vibrant visual identity that reflects empowerment, confidence, and energy. Consistent use of colors, typography, and imagery across all branding materials, from the tennis court to online presence, helped build a cohesive look and feel that encourages young women to pursue their goals both on and off the court.
The design process focused on creating a bold and vibrant visual identity that reflects empowerment, confidence, and energy. Consistent use of colors, typography, and imagery across all branding materials, from the tennis court to online presence, helped build a cohesive look and feel that encourages young women to pursue their goals both on and off the court.
Design
The design process focused on creating a bold and vibrant visual identity that reflects empowerment, confidence, and energy. Consistent use of colors, typography, and imagery across all branding materials, from the tennis court to online presence, helped build a cohesive look and feel that encourages young women to pursue their goals both on and off the court.
Development
Development
The development of the Ability brand involved crafting all digital and physical assets to ensure a seamless and engaging experience for participants and audiences. This included designing social media content, event signage, and promotional materials, all tailored to inspire and uplift young female athletes while aligning with Lululemon’s values of strength and self-confidence.
The development of the Ability brand involved crafting all digital and physical assets to ensure a seamless and engaging experience for participants and audiences. This included designing social media content, event signage, and promotional materials, all tailored to inspire and uplift young female athletes while aligning with Lululemon’s values of strength and self-confidence.
Development
The development of the Ability brand involved crafting all digital and physical assets to ensure a seamless and engaging experience for participants and audiences. This included designing social media content, event signage, and promotional materials, all tailored to inspire and uplift young female athletes while aligning with Lululemon’s values of strength and self-confidence.
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©2025 Morgan Botts. All Rights Reserved.
©2025 Morgan Botts. All Rights Reserved.
©2025 Morgan Botts. All Rights Reserved.
©2025 Morgan Botts. All Rights Reserved.