LOCAL/
19:43:40
19:43:40
Fruitiki Smoothie Company
Fruitiki Smoothie Company
Fruitiki is a vibrant smoothie brand that blends tropical flavors with stylish design, featuring a logo inspired by Polynesian carvings and an identity that embodies natural refreshment and authenticity.
Client
University of Kansas
University of Kansas
Year
Year
Fall 2023
Fall 2023
Industry
Industry
Branding
Branding
Research
Research
Research focused on understanding consumer preferences for healthy, organic smoothies and how to communicate a tropical, refreshing experience through branding. Insights were gathered on the growing trend for wellness and natural ingredients, as well as the desire for a fun, visually appealing atmosphere in cafes.
Research focused on understanding consumer preferences for healthy, organic smoothies and how to communicate a tropical, refreshing experience through branding. Insights were gathered on the growing trend for wellness and natural ingredients, as well as the desire for a fun, visually appealing atmosphere in cafes.
Research
Research focused on understanding consumer preferences for healthy, organic smoothies and how to communicate a tropical, refreshing experience through branding. Insights were gathered on the growing trend for wellness and natural ingredients, as well as the desire for a fun, visually appealing atmosphere in cafes.
Design
Design
The design process blended vibrant colors with a tropical, modern aesthetic to create a fresh and inviting brand identity. The logo was inspired by ancient Polynesian tiki carvings, evoking authenticity and connecting the brand to its natural roots while capturing the energizing essence of tropical fruits.
The design process blended vibrant colors with a tropical, modern aesthetic to create a fresh and inviting brand identity. The logo was inspired by ancient Polynesian tiki carvings, evoking authenticity and connecting the brand to its natural roots while capturing the energizing essence of tropical fruits.
Design
The design process blended vibrant colors with a tropical, modern aesthetic to create a fresh and inviting brand identity. The logo was inspired by ancient Polynesian tiki carvings, evoking authenticity and connecting the brand to its natural roots while capturing the energizing essence of tropical fruits.
Development
Development
The development phase involved creating a consistent visual identity across both digital and physical touchpoints, including the café’s interior, signage, and marketing materials. The goal was to ensure that Fruitiki’s vibrant, welcoming design was reflected in every customer interaction, from the logo to the overall atmosphere of the space.
The development phase involved creating a consistent visual identity across both digital and physical touchpoints, including the café’s interior, signage, and marketing materials. The goal was to ensure that Fruitiki’s vibrant, welcoming design was reflected in every customer interaction, from the logo to the overall atmosphere of the space.
Development
The development phase involved creating a consistent visual identity across both digital and physical touchpoints, including the café’s interior, signage, and marketing materials. The goal was to ensure that Fruitiki’s vibrant, welcoming design was reflected in every customer interaction, from the logo to the overall atmosphere of the space.
More Work
More Work
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Print Design
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New York Times Magazine
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New York Times Magazine
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New York Times Magazine
Print Design
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Type Rules Zine
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Type Rules Zine
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Type Rules Zine
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Type Rules Zine
Print Design
2022
2022
©2025 Morgan Botts. All Rights Reserved.
©2025 Morgan Botts. All Rights Reserved.
©2025 Morgan Botts. All Rights Reserved.
©2025 Morgan Botts. All Rights Reserved.